Category: Uncategorized

I built a B2B talent and recruiting service connecting high-quality, remote-ready professionals with international companies. I had access to exceptional talent, but the recruiting industry was structurally broken. I wanted to see if I could design a more thoughtful, data-driven, and ethical alternative. Stage: Zero to first clients, full-stack service, iterative discovery over ~1 year. Context:…

Context By early 2026, I had a large archive of high-quality content podcast episodes, recorded videos, long-form writing, and clips already produced. The hypothesis was simple but important to validate: If I significantly increase publishing volume by reusing existing content, reach will grow. I treated platforms as temporary attention sources, not assets. Rented channels: TikTok,…

Context For a long time, I thought launches were mainly a marketing moment.Over the years, building multiple education products, I realized that in creator-led businesses, a launch is actually a product, pricing, narrative, and timing problem. My early launches worked, but they had structural issues: Products existed in isolation Revenue depended too much on short-term…

Challenge At the beginning, I made a classic product mistake: I assumed that a good product solving a real problem would be enough. What I learned over time: Distribution is not optional Great products without an audience struggle to exist Algorithms decide who sees your work, unless you design around them Specific challenges: I had…

Challenge From the beginning, I knew that relying on social media platforms was fragile. The problem is that algorithms change, reach is unpredictable, and audience access is intermediated At the same time: I had no prior experience writing newsletters I had no initial subscriber base I felt strong resistance to committing publicly to a weekly…

I built a Spanish-language podcast exploring work, careers, and unconventional professional paths. Why it mattered: It became the trust layer, audience engine, and narrative foundation for everything that followed. Outcome:+190 episodes, made it to the most listened-to podcasts in its category in Argentina, top 5% most watched globally on Spotify, and the entry point to education…

For the last three years (2023-2025), I’ve been building Tiene que haber algo más as a way to explore a question that kept following me: What happens if I intentionally design a company to expand access to global work opportunities for Latin American professionals? This post is the connective tissue between everything I built, tested,…

Historias profesionales

My client organization runs high-impact sales training programs for financial advisors. The platform had grown organically over several years, supporting: A large, enterprise client A new, high-stakes enterprise opportunity  A smaller B2C business The existing LMS stack, built on WordPress and multiple plugins, was operational but fragile, difficult to extend, and increasingly risky as the…

I built a paid newsletter that curates real, relevant remote job opportunities for professionals, evolving through three iterations until it became a highly focused product for tech roles. Iterations: Remote job board (one-time payment) Tu Próximo Rol, premium newsletter (general roles) Tu Próximo Rol Tech, premium newsletter for technology, data, and product roles Problem solved:…