Categoría: Uncategorized
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Radar: a paid job-matching B2C SaaS built in a week
TL;DR Radar is a subscription product: you upload your CV, and every morning you get an email with up to five job openings that actually fit you, each one labeled Fits today, Stretch or Aspirational, with the reason in plain words. Everything else lives on a private page called My Radar. It costs USD 19…
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Building a job board as an ETL: 9,700 career pages
TL;DR I built the engine behind two job boards, a LATAM board on Tiene que haber algo más and an English-language one on Build With Talent, as a classic ETL pipeline: extract postings straight from company career pages, transform them into structured facts, and load only what passes a written policy. The product spec covers…
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Creating a growth engine and fixing an acquisition funnel in 6 weeks
TL;DR I spent six weeks as the growth lead on the consumer side of an established rewards app, where people follow the brands they like and earn something back for taking part. The situation A lean team, an ambitious target, and four acquisition paths running at once: web, brand-referred, user referral, and the app store.…
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Rebuilding with AI a media site
How I turned a four-year-old content site into a talent-capture funnel, with an AI agent doing the build and the measurement.
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Remote Job Board Platform: Product Spec
TL,DR If you’re in Latin America and you want a real remote job, the big job boards waste your time. A huge chunk of what they call “remote” is actually US-only and nobody filters that out for you, because the aggregators make money on volume, not on saving you the disappointment. This platform is the…
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Building a B2B talent service from scratch
I built a B2B talent and recruiting service connecting high-quality, remote-ready professionals with international companies. I had access to exceptional talent, but the recruiting industry was structurally broken. I wanted to see if I could design a more thoughtful, data-driven, and ethical alternative. Stage: Zero to first clients, full-stack service, iterative discovery over ~1 year. Context:…
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Scaling content output to validate distribution leverage
Context By early 2026, I had a large archive of high-quality content podcast episodes, recorded videos, long-form writing, and clips already produced. The hypothesis was simple but important to validate: If I significantly increase publishing volume by reusing existing content, reach will grow. I treated platforms as temporary attention sources, not assets. Rented channels: TikTok,…
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How I design and execute product launches
Context For a long time, I thought launches were mainly a marketing moment.Over the years, building multiple education products, I realized that in creator-led businesses, a launch is actually a product, pricing, narrative, and timing problem. My early launches worked, but they had structural issues: Products existed in isolation Revenue depended too much on short-term…
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Building an audience as a distribution system
Challenge At the beginning, I made a classic product mistake: I assumed that a good product solving a real problem would be enough. What I learned over time: Distribution is not optional Great products without an audience struggle to exist Algorithms decide who sees your work, unless you design around them Specific challenges: I had…
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Building a newsletter as an owned distribution system
Challenge From the beginning, I knew that relying on social media platforms was fragile. The problem is that algorithms change, reach is unpredictable, and audience access is intermediated At the same time: I had no prior experience writing newsletters I had no initial subscriber base I felt strong resistance to committing publicly to a weekly…
